Designing a profile experience in User Interviews
Overview
In this project, I audited an inconsistent profile experience across 9 different product locations and implemented a consistent interaction and visual design structure. I designed a modular profile component to be used across the entire product for accessing attributes associated with participant accounts. I conducted 5 rounds of research and design iteration. Finally, I led the final development QA with our engineering team, and we shipped a universal profile view across our application.
Previously the profiles were inconsistent in data and presentation across our platform.
Before the profile component updates, the researcher experience of reviewing participant data was inconsistent across multiple contexts. Our project workspace context offered one view of a participant, while our CRM experience presented another.
Many users reported frustration with not being able to access the right data at the right time, often needing to toggle between views to piece together a complete participant profile. Inconsistencies in components and review workflows added further friction, underscoring the need for a more unified and coherent profile system.
Strategy and tradeoffs
Outcomes for the MVP release
Metrics
Metrics
Metrics
Outcomes long term