Introducing a panels model to User Interviews' CRM

Role

Lead Product Designer

Timeline

H1 2025

Description

I designed a multiple panels model to encompass a more enterprise friendly CRM experience in User Interviews.

Overview

In this project, I designed an interactive filter component to be used in our CRM instance to replace our existing filtering system. This component solved for our user's filtering pain points in the CRM instance, and also in our project participant management funnel.

Previously, the filter component was a modal, with filters running on an outdated operator system.

The prior filtering ecosystem utilized a centered filtering modal. Certain inconsistencies across Date, Number, String, and Boolean filter types created usability issues for our customers. The interaction design of filtering via a modal made the filtering process feel disconnected from the table of results it was filtering.

Outcomes

The filtering project, completed in December 2024 was considered a successful product release!

We saw a 7% increase in R's using filters as a % of all Hub users

We received positive feedback from happy customers post-release.

The filtering component is modular in our design system to be used across the product in other table instances

Screenshot of a staging environment that includes the now live filtering component in our CRM instance.

Designing a CRM experience at User Interviews

Designing filters in User Interviews

Introducing a panels model to User Interviews' CRM

Role

Lead Product Designer

Timeline

H1 2025

Description

I designed a multiple panels model to encompass a more enterprise friendly CRM experience in User Interviews.

Overview

In this project, I designed an interactive filter component to be used in our CRM instance to replace our existing filtering system. This component solved for our user's filtering pain points in the CRM instance, and also in our project participant management funnel.

Previously, the filter component was a modal, with filters running on an outdated operator system.

The prior filtering ecosystem utilized a centered filtering modal. Certain inconsistencies across Date, Number, String, and Boolean filter types created usability issues for our customers. The interaction design of filtering via a modal made the filtering process feel disconnected from the table of results it was filtering.

Outcomes

The filtering project, completed in December 2024 was considered a successful product release!

We saw a 7% increase in R's using filters as a % of all Hub users

We received positive feedback from happy customers post-release.

The filtering component is modular in our design system to be used across the product in other table instances

Screenshot of a staging environment that includes the now live filtering component in our CRM instance.

Designing a CRM experience at User Interviews

Designing filters in User Interviews

Introducing a panels model to User Interviews' CRM

Role

Lead Product Designer

Timeline

H1 2025

Description

I designed a multiple panels model to encompass a more enterprise friendly CRM experience in User Interviews.

Overview

In this project, I designed an interactive filter component to be used in our CRM instance to replace our existing filtering system. This component solved for our user's filtering pain points in the CRM instance, and also in our project participant management funnel.

Previously, the filter component was a modal, with filters running on an outdated operator system.

The prior filtering ecosystem utilized a centered filtering modal. Certain inconsistencies across Date, Number, String, and Boolean filter types created usability issues for our customers. The interaction design of filtering via a modal made the filtering process feel disconnected from the table of results it was filtering.

Outcomes

The filtering project, completed in December 2024 was considered a successful product release!

We saw a 7% increase in R's using filters as a % of all Hub users

We received positive feedback from happy customers post-release.

The filtering component is modular in our design system to be used across the product in other table instances

Screenshot of a staging environment that includes the now live filtering component in our CRM instance.

Designing a CRM experience at User Interviews

Designing filters in User Interviews